Current gig Chief content officer, iCrossing
Previous gig Co-founder, Novel, The New Republic's in-house agency
Adweek: Your role at iCrossing is new. Why did you want to join the Hearst-owned agency?
Kayvan Salmanpour: When [Chris Hughes] sold The New Republic, I was approached by Hearst and iCrossing with this idea of collaborating together. ICrossing is a neutral agency [and] uses Hearst's expertise to extract insights, data and editorial knowledge that helps brands become better content marketers.
Hearst Corporation has named Nick Brien president of Hearst Magazines Marketing Services and CEO of iCrossing, Hearst’s digital ad agency. According to an announcement, Brien most recently served as “a strategic consultant, board ad...
The next time you need help renovating your home, you may find inspiration from an unusual source: TD Bank. The brand has teamed up with iCrossing and Hearst for "TD Rolling Renovation," a campaign that includes digital, traditional...
Salmanpour will report to iCrossing CEO Nick Brien and Hearst Digital Media president Troy Young.
Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac Age 58 Adweek: You've been in the industry now for more than 25 years. What is technology in advertising like now com...