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iCrossing's Chief Content Officer Says There Are Too Many Branded Content Players

Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37 Adweek: Your role at iCrossing is new. Why did you want to join the Hearst-owned agency? Kayvan Salmanpour: When [Chris Hughes] sold The New Republic, I was approached by Hearst and iCrossing with this idea of collaborating together. ICrossing is a neutral agency [and] uses Hearst's expertise to extract insights, data and editorial knowledge that helps brands become better content marketers.
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