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How Shake Shack Achieved Rock Star Status in the Burger World

In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart. Edwin Bragg Ryan Pinto Since then, it has expanded beyond its cult following to 100 locations around the world. The brand has been cited as a major disrupter in the fast-food category, appealing to those looking for premium burgers, shakes and fries sold cheaply and quickly—never an easy feat.
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