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Technology Today Makes Planning, Buying OOH Advertising Easier than Ever

Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America Before the onset of technology, media planners had it easy. A few phone calls, a few million dollars, and the buy was done. We all saw Mad Men – those were the good old days. Today is a different story. A media planners job is far more complicated today than it was on Madison Avenue in the 70s.
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