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?4 Reasons Why Tom’s Business Should Embrace Online to Survive

"The other day, I had an interesting talk with a passionate retailer for snowboard gear - Tom. Out of professional curiosity, I asked him why they had no online presence. The subsequent chat was an eye-opener for me having been involved in e-commerce for over 10 years…. He was dead against it." - Markus Linder, CEO and Co-Founder of SMARTASSISTANT responds to the 4 most common arguments used by businesses against having an online presence.
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