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BuzzFeed is making a ‘major’ investment in two branded content studios in London

BuzzFeed is more than doubling the size of its London headquarters after getting a taste for branded video from channels including Proper Tasty. The company is on the hunt for space in which it can build two branded content studios that will become the production hub for video outside of the US. The strategy is being overseen by Brant McLean, who moved to Britain this week to become BuzzFeed’s senior vice president of brand strategy, Europe.
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