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Google AdWords Call Extensions: Beware the Data Gaps

Internet / SEO : Search Engine Watch

Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and ...

Phone Numbers No Longer Allowed in Google AdWords Ad Text

Internet / SEO : Search Engine Watch

If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent...

AdWords Image Extensions Bring Images to Google Search Ads

Internet / SEO : Search Engine Watch

AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It's beta, and is officially called the image ext...

Google Says: Use AdWords Ad Extensions, Or Else

Internet / SEO : Search Engine Watch

Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords...

All Google AdWords Advertisers Gain Access to Review Extensions

Internet / SEO : Search Engine Watch

Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into ...


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