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Breast Self-Examination: Should You Really 'Pledge To Check'?

Shopping at my local pharmacy last week, I was taken aback by a product on the counter: “self check breast cream”. Sorry, what? Breast self-examination cream? Is that even a thing? Looking closer at the bright pink display, I discovered a sales campaign in full swing, seemingly timed to coincide with ‘breast cancer awareness month’. Two dollars from each tube sold was going to a breast cancer charity, and there was a ready-to-use social media hashtag – #IPledgeToCheck.
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