Post Profile

Facebook's Bigger Video View Issue - Three Second View Counts

Facebook recently admitted to a mistake in their video metrics - but there may be a bigger problem with how The Social Network measures video effectiveness.
read more


Related Posts

Facebook introduces daily video metrics for publishers

Technology : Venture Beat

Facebook today announced that it’s adding daily measurements of how much people watch videos posted on the social network. Until now, people could see things like the number of views, the number of unique viewers, and the number of ...

Facebook inflated video viewing stats for two years - CNET

Technology : CNET: News

Social network gave advertisers overestimated averages of viewing times because it only counted any video watched for at least three seconds.

Klout adds Foursquare checkins to better measure your social influence

Technology : The Next Web Blog

Social network measurement service Klout has unveiled a new metric to better calculate its users’ overall social reach, adding Foursquare checkins alongside its existing Twitter, Facebook and LinkedIn metrics. Klout measures social ...

Facebook angers advertisers with 2 years’ worth of screwy metrics

Technology : The Next Web Blog

Hoo boy, Facebook has messed up big-time with its advertisers. According to The Wall Street Journal, the social network has admitted to misreporting video metrics to its clients for the past two years. Facebook said that its measure...

Meet Facebook’s Stealth Marketing Platform, “Publishing Garage”

Technology : TechCrunch: Enterprise

One of Facebook’s bigger hurdles in advertising has been to figure out ways of either applying traditional metrics, or coming up with new ones, to measure the effectiveness of marketing campaigns on the social network. Today, we got...


Copyright © 2016 Regator, LLC