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Start 'Em, Sit 'Em Week 7: Smartest Matchups to Exploit, Sleeper Plays and More

For fantasy football owners, Buffalo Bills running back LeSean McCoy and Los Angeles Rams wide receiver Kenny Britt serve as valuable lessons going into Week 7. The two exemplify exploiting matchups and sleepers. McCoy stood as an obvious big name to deploy against the struggling San Francisco 49ers in Week 6, and he responded with 32 points by way of 140 rushing yards and a trio of scores.
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