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Here's How Brands Are Cashing In on Snapchat's Long-Awaited API

Snapchat's long-awaited API (application programming interface) is officially out in the wild with a handful of creative agencies and ad-tech companies selling ads on behalf of the mobile app. Brands are also finally getting a look under the hood at the data that powers their campaigns. Among the companies working with the API is VaynerMedia, which is on both the creative and media-buying side.
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