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Chipotle has an 'edgy' new show on Snapchat

Chipotle is looking to Snapchat for redemption as it struggles to escape the shadow left by a wave of food poisoning outbreaks that sickened hundreds of customers and shut down dozens of stores. The burrito chain has launched a weekly Snapchat-exclusive video series aimed at the platform's abundant millennial users. SEE ALSO: Chipotle's touching short film is its first major ad campaign since health scare The show, entitled 'School of Guac,' is just the latest scheme in a months-long comeback marketing blitz shaped by Chipotle's persistent penchant for non-traditional advertising tactics.
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