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The Ultra Powerful 7th Principle of Persuasion

You may have seen that Robert Cialdini, author of the marketing classic Influence, has a new book out. It’s called Pre-suasion, and you should read it. It’s all about setting the right context before you make the “ask.” (In other words, it’s all about content marketing.) Like his earlier book, it’s full of fascinating little Read More... The post The Ultra Powerful 7th Principle of Persuasion appeared first on Copyblogger.
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