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Cornell Tech grads' receive major technology award for revolutionizing video advertising

(Cornell University) Cornell Tech graduates have launched a software startup called Uru that uses computer-vision technology to automatically find blank surfaces inside video -- a desk, a wall, even a plain T-shirt -- that can host advertisements that are unobtrusive and unblockable. Two of the founders were in Brasilia, Brazil this month to receive the World Information Technology and Services Alliance's Emerging Digital Solutions Award, at the World Congress on Information Technology.
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