Post Profile

Half-way branding does more harm than good to nonprofits

The other day I got an newsletter from a local nonprofit (which I won't name). The lead story on page one starts out like this: We are pleased to share [Charity]'s new brand with you! After much research, serious analysis and consideration, we made a decision on a new "look and feel" for our organization. You will see this new brand reflected in future newsletters, mailings and our website.
read more


Related Posts

Google + Nonprofit Brand Pages

Industries / NGOs & Nonprofits : Beth Kanter's Blog

Why does Google +  launch new stuff when I’m on a book deadline!!   The long awaited brand pages on Google + are here.    I put a post out on Google + asking what nonprofits had set up pages and was able to identify 88 from all the ...

How I Would Evaluate Your Email Newsletter

Industries / NGOs & Nonprofits : Kivi's Nonprofit Communications Blog

What makes a good email newsletter? Of course, some of […]         Related Stories 3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel A Day in the Life of a Nonprofit Communicator – Tyler LePard Mixed Links f...

Mixed Links on Nonprofit Marketing

Industries / NGOs & Nonprofits : Kivi's Nonprofit Communications Blog

Welcome to this week’s Mixed Links! Did you know that nonprofit websites with a branded donation page get 5 times the donations as those websites with a generic donation page? For more insights like this, download Network for Good’s...

A donor-focused nonprofit sees fundraising as part of its mission

NGOs & Nonprofits / Fundraising : Future Fundraising Now

Excerpted from my new book, The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. Your mission may be only half of the good you're doing in the world. The other half is your fundraising. You...

The Scoop on Twitter's New Brand Pages

Industries / NGOs & Nonprofits : Frogloop

Last week, Twitter released their beta version of brand pages to select to 21 corporations and nonprofits like the American Red Cross. What does this mean for your nonprofit brand presence on Twitter? Once the branded pages are roll...


Copyright © 2016 Regator, LLC