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Brands come and go, but damage to Trump’s reputation will last

“When you mess with reputation it is often fatal,” Nir Kossovsky, President and chief executive of Steel City Re, which analyzes reputational risk for public companies told me in a telephone interview on Monday. Reputation can be quantified and insured like any other business asset. Whereas a corporate brand is in essence a promise (e.g., your car […]
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