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How the World’s Biggest Costume Maker Cracked Halloween

If you’ve ever purchased a costume fashioned after a pop culture character, the odds are good that it came from Ruble’s. The company started selling costumes at a small shop in Queens in the 1950s and now has licenses to produce costumes of characters from Mattel, Marvel, DC Comics, Playboy, Nickelodeon, Star Trek, and Star Wars, among others. Howard Beige, who runs Ruble’s with his siblings, tells us how they prepare for Halloween by anticipating what costumes and masks will be popular a year ahead of time, so customers can get exactly what they want.
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