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Hugo Boss launches new fragrance with Theo James and Anna Ewers

If there's a "perfect" person to associate with a broodingly seductive new scent for men, Theo James is pretty darn high on that list. Hugo Boss just launched THE SCENT -- a brand new fragrance that won't easily be forgotten. With the mindset that seduction has become too easy with our instant-gratification world, BOSS makes you want to work a little harder. "The BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance," the brand said.
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