'One of the things we learned about our customer is how connected they want to be to food,' cofounder Nicolas Jammet explained at the 2016 Under 30 Summit. 'And that's grown every single year.'
“We started with some shumai and lettuce cups. Then we ordered the chewy green-tea noodles.”
Sweetgreen — the salad spot with a cult following for its fresh, seasonal, and locally-sourced meals — has grown considerably over the past six years. Armed with $75.5 million in venture capital and 43 salad chains all over the US, ...
Sweetgreen's Nicolas Jammet, co-CEO of the popular salad chain, ventures to Tokyo for the start of 2014, sampling ramen and sushi, and sightseeing along the way.
When Sweetgreen co-founder Nicolas Jammet opened a second location, no customers showed up. Here's how a desperate move saved his company.