Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app.
The tool is a part of… Read More
In the push to keep developers building for Facebook and keeping users on its apps and products, Facebook launched updates to its developer set of tools on Thursday.
Amazon Web Services (AWS) has been expanded today with a unified alerts platform that gives app developers the ability to send push notifications to users on iOS, Android and Kindle... Keep reading ?
For mobile developers looking to engage their users, push notifications have become a key tool in drawing users back into apps. Notification provider Urban Airship told me it has hit 5 billion push notifications since it delivered i...
File this under Obvious But Still Worth Having Data On: Mobile news app users who allow push notifications open the news apps significantly more often than those who don’t allow notifications, according to a study out Thursday from ...