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WTRMLN WTR debuts new juice at Fresh Summit

ORLANDO, Fla. – New York-based WTRMLN WTR introduced WTRMLN LMNADE at Fresh Summit 2016. The new juice contains three ingredients — watermelon flesh, watermelon rind and organic lemon, according to a news release. WTRMLN LMNADE comes in a 12-oz bottle for a suggested retail cost of $3.99. Each bottle has 90 calories and 825 milligrams of potassium. Jeff Rubenstein, chief marketing officer for WTRMLN WTR, said in an e-mail that the beverage was inspired by the recent album Lemonade by pop star Beyonce, who invested in the company earlier this year.
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