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Is It Time to Give Up?

You've dotted your "i"s and crossed your "t"s. You have a crystal clear brand, image, and message; you know exactly who your target audience is; and you're going after it, with a solid strategy in place. And yet... you find yourself banging your head against a wall. You're getting little or no traction from media, VIPs, or venues you're outreaching. How should you interpret the (non) response? There are a few possibilities: You may be way (way) ahead of the curve.
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