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Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish

Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish. A Razorfish spokesperson deferred to the client, which declined to confirm or share additional information regarding its current or former agency partners. But multiple sources close to the matter told Adweek the review launched in early 2016 and ended several weeks ago.
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