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I spent 2 days at a marijuana business conference — here's how I know the industry is changing

This past weekend, medicinal marijuana patients, business folk, and "potrepreneurs" converged at the New West Summit, San Francisco's business conference related to all things marijuana. But there was something unusual about the event. I didn't hear one person say the word "pot." Or weed. Grass. Dope. Herb. Mary Jane. Ganja. 420. Richard Branson cracked during his keynote address that entrepreneurs in the space "like to get stoned occasionally" and he would enjoy a "spliff" after his talk — maybe the only time marijuana slang was used on stage during the weekend.
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