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Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?

Will virtual reality soon replace the almighty Super Bowl spot? For anyone who hasn't tried VR, it might sound like a crazy idea to consider. When it comes to the race for the highest level of attention from the largest number of eyeballs, marketers have long sought to make well-produced, expensive ads the star of the game. But for brands already creating experiences within the burgeoning intersection of tech and advertising, some say VR will soon be more than just a Hail Mary.
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