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Why Marketing Pros Should Care About the Dark Web

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online, I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization's or their client's peril.
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