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Will Amazon Prime Reading for Kindle eBooks Hobble BookBub?

Amazon has blossomed from the world's biggest retail book seller, and Amazon is constantly changing the game to stay that way. In 2014, The Atlantic reported that Amazon controlled 64% of printed book sales. But Amazon further excels in the eBook market. Amazon's Kindle app allows readers to read its eBooks anywhere, on any device. The Balance reported that in 2015 in the United States, Amazon sold 65% of traditionally published eBooks and had a whopping 74% market share of all US ebooks sold, both traditionally and independently ("indie") published.
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