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Bethany Mota, Maria Sharapova On How To Build A Brand When There Are No Blueprints

Bethany Mota didn’t set out to be a YouTube star. There was no such thing when she was 13 years old, sitting in her California bedroom, making videos about her favorite fashion and beauty finds and posting them to the internet as ‘Macbarbie07’. Seven years later, at 20, Mota’s YouTube channel boasts over 10 million […]
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