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Screen Engine & Neil Goetz Team To Power Film Marketing Outfit The Engine Room

EXCLUSIVE: Entertainment industry research firm Screen Engine/ASI and veteran marketing executive Neil Goetz have teamed to launch The Engine Room, a strategic creative agency that aims to identify target audiences and optimal positioning strategies for movie trailers, TV spots, promos, print and digital media content. Its initial client list includes Sony, The Weinstein Company, Fox and Lionsgate.
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