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Clay Christensen's New Theory Of Innovation Has Everything To Do With Hiring

If you're trying to innovate by focusing on customer traits, you're doing it wrong. If you're trying to innovate by focusing on customer traits, you're doing it wrong. Business schools spend a great deal of time teaching would-be entrepreneurs and managers about the differences between features and benefits and their importance. Differentiate your product by tinkering with it to make it better or cheaper.
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