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Sorry to Burst Your Bubble: The Long Tail Keyword Myth

Summary: Today’s article is a controversial one, with many PPC marketers believing that long tail keywords are the holy grail of Adwords and that they are the best way to get cheap high converting traffic. I am forever hearing from so called “PPC Experts” say that they were able to double a client’s profit by taking all of their 2-4 word...
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