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Now GoPro Wants To Win Over The Risk-Averse, Too

Because every day is an adventure. Because every day is an adventure. With new audiences key to the company's growth—and 43% of customers confirming that content featured on the company's Facebook, Instagram, and Twitter accounts influenced their purchasing decision—GoPro has increasingly been using social media to showcase its cameras' edge in capturing regular life, from weddings to pet tricks.
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