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Here’s why user reviews on sites like Amazon are such a big deal (AMZN)

One of the great benefits of online shopping — other than not having to put on pants and/or leave the house — is that you can find user reviews for just about every possible product. These reviews are helpful for comparing similar products, as well as allowing you to get a feel for and impression of a product you've only seen in photos and videos. But according to a report in USA Today, it seems that reviews might impact your purchasing decisions more than you even realized.
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