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Adobe is now officially an ad tech company (ADBE)

Adobe has launched a platform called Advertiser Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday. The launch follows Adobe's $540 million acquisition of video ad tech company TubeMogul, which closed in December. The Adobe Advertising Cloud includes three components: Search, TubeMogul's demand-side platform, and what Adobe calls "dynamic creative optimization," which lets marketers change and test what their ads look like, depending on their performance.
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