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This Startup Is Building A Fitness Tracker For The Planet

It seems like everything is tracked and measured these days. Order a pizza, and you get a notification when it’s put in the oven. Curious about how many times an NBA player (any player) dribbles per possession? That information is neatly presented on the league’s official site. Even dreams are being produced, collected, and analyzed as part of our “quantified self” data.
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