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Has This Silicon Valley Startup Finally Nailed The Indoor Farming Model?

Indoor farming is a trendy startup space, but many of those ventures have recently failed. Plenty thinks its technology, model, and timing mean it’s the place that will finally turn greens into green. “I like to call this the cathedral.” So says Matt Barnard, CEO and cofounder of the vertical farming startup Plenty. We’re standing in a room at the company’s headquarters in a former electronics distribution center in South San Francisco, staring up at glowing, 20-foot high towers filled with perfectly formed kale and herbs.
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