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USC wants to sell the Coliseum’s naming rights to United Airlines

Oh no! What happens if they oversell the game? The Los Angeles Times is reporting that USC plans to sell naming rights to the famed Los Angeles Memorial Coliseum stadium to United Airlines in what Sports Business Daily is calling the “richest naming-rights deal” in college football. United Airlines would pay the school $70 million over 15 years for the rights to rename the Coliseum.
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