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Graham, the Human Redesigned to Survive Car Crashes, Wins Best of Show at New York Festivals

Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a...
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Meet Graham: The Only Person Designed To Survive On Our Roads

Technology / Gadgets : Gizmodo Australia

In a shift from its traditional road safety campaigns, the Transport Accident Commission has collaborated with a leading trauma surgeon, a crash investigation expert and a world-renowned Melbourne artist to produce ‘Graham’, an inte...

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This 60-second PSA created by Clemenger BBDO for the New Zealand Transport Agency puts a very powerful spin on the familiar topic of driving safety. Two drivers who are about to crash get a momentary reprieve as their cars freeze. T...

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Graham, A Freaky Looking Human Designed To Survive Car Accidents

Humor / odd : Geekologie

Meet Graham, a human designed by Australia's Transport Accident Commission (TAC) specifically to survive car accidents. The idea is that if you don't look like Graham, you should be more careful when you're behind the wheel. Me? I a...

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