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Graham, the Human Redesigned to Survive Car Crashes, Wins Best of Show at New York Festivals

Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a...
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Meet Graham: The Only Person Designed To Survive On Our Roads

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