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Why Elon Musk, not Donald Trump, is the most important person on Twitter

When you hear about Twitter these days, chances are it's because of the latest dispatches from our bombastic, erratic Tweeter-in-Chief, Donald J. Trump.  The President's use of the platform is unprecedented, and he might even be the driving force in its sudden growth spurt last quarter. But his tweets — for all the @replies, news stories, and perhaps investigations they've inspired — are really just the sideshow.
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