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Why Hacking Social Media Isn’t The Answer (and Why I Won’t Teach It)

Social media will not fix your broken marketing. There aren’t enough friends, likes or followers that can help you when you have a weak foundation. Plenty of online marketers will tell you how to hack social media, by which I mean they will teach shortcuts and tricks for “getting” followers and likes on social media. There’s nothing wrong with learning this information, but I won’t teach it because I find it terribly uninteresting and, ultimately, unhelpful to the longevity of artists’ careers.
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