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'PlayerUnknown's Battlegrounds' isn't changing its insane name: 'It's a silly name, but f--- it!'

A barely three-month-old game that isn't even through being developed has already amassed over $100 million revenue from over 4 million players, each of whom bought the game for $30. Weirder still: The game is bizarrely named, "PlayerUnknown's Battlegrounds" — only, the developers behind it usually spell it in all caps. The game has been a big hit on Steam, but that's community of game enthusiasts.
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