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What Amazon wants from Whole Foods: Data on shopping habits

People who buy yoga mats and fitness trackers on Amazon might also like grapes, nuts and other healthy items at the organic grocery chain. [...] the deal stands to net Amazon a wealth of data-driven insights into how shoppers behave offline — insights that are potentially very lucrative. Amazon will derive steady revenue from more than 460 Whole Foods stores; it can also introduce robots and other automation technologies to cut costs and improve the bottom line.
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Why is Amazon spending nearly $14 billion for Whole Foods ? One reason: People who buy yoga mats and fitness trackers on Amazon might also like grapes, nuts and other healthy items at the organic grocery chain.

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