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A possible business model for Tumblr?

NY Mag author Brian Feldman says there's no money in Internet culture. Proof is Tumblr, he says. But while I was reading the article I thought of something they might not have tried at Tumblr. Seeding users with test units of products. Or taking 100 bloggers from some random city to a new movie a week before it comes out and letting them write about it. Even negative reviews would get them exposure.
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