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ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs

Media / Media Industry News : Adweek

While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront sales, with CPM (cost-per-thousand-viewer...

Despite a Stronger Than Anticipated Upfront, TV Ad Revenue Was Flat in the Second Quarter

Media / Media Industry News : Adweek

The just-concluded upfront market was stronger than expected, but the national TV market was relatively flat year over year in the second quarter, according to new data from Standard Media Index. In the findings from SMI, which trac...

Fox, ABC Begin Hashing Out Upfront Deals

Media / Media Industry News : Adweek

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major media agencies. And while both networks are believed to be the furt...

Broadcast TV Upfront Posts Strong Gains

Media / Television Industry : TVWeek

Broadcast television’s upfront ad market is off to a strong start, with the market poised to post gains over last year’s upfront in overall dollars and CPMs. “ABC, CBS, and NBC are commanding the highest price gains — around 9%...

ABC Finishes Upfront Negotiations With High Single-Digit CPM Hikes

Media / Media Industry News : Adweek

It's a wrap on Rita Ferro's first upfront as president of ad sales for Disney-ABC--and the company's first upfront in which it sold inventory across its entire portfolio. Ferro and her team concluded their negotiations Thursday, ahe...

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