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The strange and ingenious evolution of JAY-Z's approach to selling albums

"I'm not a businessman. I'm a business, man." When JAY-Z made that famous boast on a Kanye West song in 2005, he was in the midst of his "retirement" from rapping and had shifted his focus to the strictly corporate side of music and popular culture. In his three-year hiatus from music after the release of 2003's "The Black Album," JAY-Z had become the CEO and president of Def Jam Recordings.
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