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A luxury digital concierge company is giving celebs free £2,000-a-year memberships in return for Instagram plugs

Velocity Black, the so-called "Uber for experiences," has asked British and American celebrities to plug its app on Instagram in exchange for a free membership worth £2,000 ($2,600)-a-year. Such arrangements could potentially be viewed as payment-in-kind by the UK's advertising watchdog, meaning the celebrity is potentially liable to declare their post as an advert. Of the 12 celebrity Instagram posts analysed by Business Insider, only one made clear that it was an advert for Velocity Black's services.
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