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ABC Finishes Upfront Negotiations With High Single-Digit CPM Hikes

It's a wrap on Rita Ferro's first upfront as president of ad sales for Disney-ABC--and the company's first upfront in which it sold inventory across its entire portfolio. Ferro and her team concluded their negotiations Thursday, ahead of the long July 4 holiday weekend, securing CPM (cost per thousand viewers reached) increases in the high...
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