(Society for Consumer Psychology) People who are feeling rejected or isolated are more likely to engage in healthy activities if they see messages that appeal to emotion rather than rationality.
In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and...
Among Dr. Weinberg’s books were “Society and the Healthy Homosexual,” which rejected the prevalent idea that homosexuality was a psychological disorder.
People who feel ignored tend to engage in conspicuous consumption, whereas consumers who are rejected are more likely to volunteer or donate to a worthy cause, according to a new study in the Journal of Consumer Research. read more
Many of the surrendered weapons were thought to be unwanted long guns, like rifles, rather than the concealable handguns that most appeal to criminals.