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SpotX Releases Support for DigiTrust to ‘Level the Playing Field’ Between Independent Publishers and the Facebook / Google Ad Duopoly

MMW learned today that video ad serving platform SpotX has released support for DigiTrust in its Direct AdOS, used by leading broadcasters and digital media owners. “By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from … The post SpotX Releases Support for DigiTrust to ‘Level the Playing Field’ Between Independent Publishers and the Facebook / Google Ad Duopoly appeared first on Mobile Marketing Watch.
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