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Viacom Wraps Its First Upfronts Under New Ad Sales Chief and CEO, With Single-Digit CPM Increases

Viacom has changed considerably since last year's upfront: The company has a new chairman and CEO (Robert Bakish), a new ad sales chief (Sean Moran) and a new directive to go at it alone and not recombine with CBS, as was expected for much of 2016. This year, the company also had a slightly less...
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