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Apple’s TV strategy is still an embarrassing joke

Last year, I wrote that Apple's TV strategy was an aimless disaster and that company executives, at a fundamental level, appeared to have no concept as to what makes for a compelling TV viewing experience. Many months later, the sad reality is that Apple's TV strategy remains a disorganized and embarrassing mess, with little evidence that change is on the horizon. What's particularly damning is that Apple doesn't even seem to understand how viewers consume TV in today's streaming-centric landscape.
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